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5 Business Plan Cover Page Tips

1. Company Name

First and foremost, your Company’s name should be included on the business plan cover. This should be the most prominent feature of the cover, and as such is traditionally in the largest font setting. Immediately, the reader should know the name of your company.

2. Company Logos and Color Scheme

The best business plan covers are those that look like they are of professional quality. This can be accomplished by including a high-quality image of the company’s logo along with including the font type and color scheme for the company’s marketing materials. Similar to a book cover, a business plan cover is intended to draw the attention of the reader immediately. Plans with an unattractive cover can fall victim to incorrect preconceived notions.

3. Title and Date

When was this plan written? Readers need to know, so include the date (month and year is enough).
And what is it? The cover should state if this is a Business Plan, Executive Summary or Financial Projections. So, at this point, your cover page may read as follows:
John’s Plumbing, Inc.
Business Plan
January 2018
Note that the title and date should be featured less prominently than your company name.

4. Less is More

The executive summary will summarize the contents of the business plan. There is no need for the cover to do so, as well. It is also unadvisable to create a business plan cover that is so graphically busy that the information is difficult to discern. Simple, clean and powerful are the three goals of a strong business plan cover.

5. CEO/Owner/Key Contact Information

Who should the reader contact if they wish to know more information? The name and contact information for the CEO, President, Owner or other key contact should not be located all the way at the end of the document. It should be on the first page, letting the reader know who is presenting the document.

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